Salon Brand

Photo by Cottonbro from Pexels

Platform: Instagram

Markets: Global

Brand Position Strategy for a Campaign for a New Product in a Distinct Segment

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Client Challenge:

This project was for a salon and beauty brand company that was releasing a new product in a category where its competitors had been operating in for a few years. 

The Goal:

The aim of this project was to identify what consumers loved about competing products so they could develop a content strategy that would allow them to build up their own fanbase very quickly. 

The Approach:

We tracked and researched their industry competitors and category influencers to identify what consumers responded best to. 

The Deliverable: <<<

The Outcome: <<<