About Visibu
Our Mission
Visibu wants to change the way the world sees itself.
We do this by developing analytics tools that allow people to really see how the visual elements- such as colours, compositions, lighting and subject matter - impact how humans interact with content. Allowing you to streamline creative development and deliver more efficient content creation.
Our Vision
Our vision is to become the go-to company for anyone that is aiming to strategise and create high quality, organic branded content on social media and beyond.
How did Visibu come about?
We were founded by a trained art historian, a commercial semiotician and a data-lover.
While working as a content quality specialist, Stephanie saw that visual factors determined around 80-90% of the performance of a piece of content for most major brand accounts on most social media marketing channels. That means your visuals are more impactful than your hashtags, captions and mentions.
Having delivered dozens of workshops to corporations & businesses seeking to improve their visual branding and content strategies. Her clients appreciated an evidence based and performance-centric approach to content strategy.
What do you do as a business?
We are content strategists. That means that we offer branding and consumer insights consulting services and analytics tools for our clients. Our deliverables can include interactive reports, workshops, panel discussion, management series and keynote speeches.
Do you do paid social media advertising?
Because we specialise in creating content marketing strategies for high quality content pieces that deliver value to consumers, we only focus on organic social media.
Who do you work with?
Our clients include a mix of corporate brands, SME’s & entrepreneurs. Because we specialise in organic content marketing, we like to work with clients that are heavily focused on their brand values.