Spirits Company
Photo by Mathilde Langevin from Unsplash
Platform: Instagram
Markets: Global
Inspiring Visual Branding Guidelines for Spirits Brands
Client Challenge:
This client owned several global spirits heritage brands with a social footprint of several thousand on Instagram.
The Goal:
They wanted to know how to better execute visual content to reflect the brand’s unique heritage and values.
The Approach:
We looked at all of their competitors’ content in the category to see what type of content earned the most engagement and which content under-engaged.
The Deliverable:
We delivered a content strategy designed to focus on building up audience awareness of the brand's heritage and unique attributes. The client was incredibly satisfied with the work that we had completed.
The Outcome: <<<