Global Cosmetics Brand
Photo by Evangeline Sarney from UnSplashPlatform: Instagram
Markets: USA, Europe & Global
Branded Content Performance Reports for Consumer Insights
Client Challenge:
This client owned a global cosmetics company with an Instagram account boasting tens of millions followers globally.
The Goal:
The client wanted to analyse content sent to their large follower base to understand which product lines and content performs better and worse so they can better execute their total digital marketing strategy.
The Approach:
Using image processing and data analytics tools, we benchmarked, categorised and analysed hundreds of pieces of content across a variety of data-points.
The Deliverable:
The final deliverable brought forward a plethora of insights around visual execution and product preferences that informed the entire digital marketing team strategy.
The Outcome: <<<
