Global Skincare Brand
Photo by Daria Shevtsova from PexelsPlatform: Instagram
Markets: Global (20 Countries)
Development of Social Media Performance Reports
Client Challenge:
This client owned dozens of country specific Instagram accounts representing millions of followers and thousands of content pieces that they had to handle every single year.
The Goal:
They wanted all of their local marketing teams to learn to identify, distribute and brief winning content independently.
The Approach:
We analysed all their local content to create tailored performance benchmarks and executional recommendations.
The Deliverable:
We then delivered a series of global workshops, where managers from each market came to learn best practices in visual execution alongside market-specific trends.
The Outcome:
The client saw significant improvements in their local content quality, improvements in their overall engagement and efficiency gains in their content sharing strategy.
