Prestigious Skincare Brand
Photo by Norwood Themes from UnSplashPlatform: Instagram
Markets: Global (20 Countries)
Branding Guidelines to Inspire Content Creators
Client Challenge:
This client was a highly admired skincare brand with a strong heritage and global presence that produced and distributed thousands of pieces of Instagram content to millions of followers annually.
The Goal:
The client wanted to create a data-backed branding guidelines document that heroed their brand heritage and was simple to understand and follow.
The Approach:
We started by analysing and benchmarking all of their already existing content using big data & image analysis tools to identify patterns and derive executional do’s & don’ts.
The Deliverable:
The final branding guideline was distributed globally within the company, it was also shared with their agencies, brand partner and paid influencers.
The Outcome:
Ultimately, this document made briefing and creating thousands of pieces of consistently high-performing content a breeze.
