Hair Salon Brand

Photo by Ayo Ogunseinde from UnSplash

Platform: Instagram

Markets: USA & Global

Creating Branding Guidelines for Salon Ambassadors

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Client Challenge:

This client owned several distinct global salon brands and worked with hundreds of brand ambassadors on Instagram each year. 

The Goal:

They wanted to bring in an expert who could help their brand ambassadors create content that was both engaging and brand consistent. They also wanted to learn how to reflect the brand’s unique heritage and values in a social media context.

The Approach:

Using data analytics to identify key factors in hair, the content strategy was designed to focus on building up audience awareness of the brand's heritage and unique attributes.

The Deliverable: <<<

The Outcome:

The client was incredibly satisfied with the work that we had completed. We are very proud to say they continued to work with us for years to come.