Fragrance Brand

Photo by Karolina Grabowska from Pexels

Platform: Instagram

Markets: Global

Content Strategy for a Fashion House Fragrance Brand 

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Client Challenge:

Our customer was a beauty company that recently bought the fragrance brand for an Italian luxury fashion brand. They were taking over the social assets and seeking to align the luxury fragrance account more closely with the fashion brand. 

The Goal:

The aim of this project was to build up a fanbase for their fragrance account very quickly.

The Approach:

We analysed the fashion brand’s account to identify what content worked best for them.

The Deliverable: <<<

The Outcome:

The client used our recommendations to align their content strategy in a way that appealed both to fragrance lovers and to fashion lovers. Today they are reaching close to a million followers.